🙏 Dev Bhoomi — The Abode of Gods

Plastic Se
Punya

प्लास्टिक से पुण्य — Turn Waste into Virtue

"When you choose not to litter, you earn punya.
When you inspire others, you multiply that punya."

Become a Changemaker Our Vision →

Our Vision

From Plastic se Punya

in Dev Bhoomi

"Plastic Se Punya" is one of her key initiatives aimed at protecting the sacred land of Uttarakhand—especially the Char Dham Yatra routes—from plastic waste. The campaign encourages people to see cleanliness not just as a responsibility, but as a way of earning spiritual merit (punya), while actively contributing to preserving the purity and sanctity of these holy sites.

The sacred journey of Char Dham Yatra is not just a physical यात्रा—it is a spiritual awakening. When devotees step into Dev Bhoomi, they enter the very abode of the divine.

But a question arises— If we keep our homes clean every day, why do we pollute the home of the Gods?

Plastic waste, especially bottles, scattered across these holy paths diminishes the sanctity of this divine land. True punya does not come only from दर्शन—it comes from responsibility..

✨ Our message is simple yet powerful:

Do not litter plastic in Dev Bhoomi

Respect the land that gives you spiritual peace

Carry back your waste as you carry back blessings

When you choose not to litter, you earn punya. When you inspire others, you multiply that punya.

This is not just an awareness campaign— It is a spiritual movement of conscious action.

Kedarnath Temple — Sacred abode in the Garhwal Himalayas

"Parvat humara mandir hai — hamara farz hai isko saf rakhna."

— Plastic Se Punya Movement

Kedarnath Temple, Rudraprayag, Uttarakhand · Wikimedia Commons

The Three Pillars

Your Yatra, Redefined

When you offer prayers at Kedarnath or Badrinath and ensure not a single plastic bottle is left behind — that conscious choice is your real punya.

🧹
सेवा
Seva — Service

Every piece of plastic you pick up is an act of service to the divine land of Dev Bhoomi. Seva is the highest form of worship.

🪔
तपस्या
Tapasya — Discipline

Choosing not to use plastic in these sacred spaces is a form of tapasya — a conscious discipline that honours the environment.

🙏
भक्ति
Bhakti — Devotion

Protecting the natural world of the Himalayas is an act of bhakti — love and reverence for the Gods who reside here.

Narendra Modi

Shri Narendra Modi

Prime Minister of India

PM Vision.

The “Plastic Se Punya” campaign is deeply inspired by the transformative vision of Prime Minister Narendra Modi, who has consistently redefined cleanliness as a form of devotion.

Through the Swachh Bharat Mission, he has reminded the nation that “Swachhta is Seva.”

His personal connection with Dev Bhoomi, especially Kedarnath Temple, reflects a deeper spiritual bond. From meditating in the Himalayas to actively leading the redevelopment of Kedarnath and Badrinath, his vision goes beyond infrastructure—it is about restoring divine dignity.

Under his leadership:

🏔️
Kedarnath transformed into a resilient, spiritually immersive pilgrimage site
🛕
Badrinath Master Plan — preserving sacred heritage while enhancing facilities
🌿
Sustainable tourism and ecological balance emphasized across Char Dham

🕊️ His message is clear:

Cleanliness in sacred spaces is not optional—it is a national and spiritual duty.

“Plastic Se Punya” carries forward this vision at the grassroots level—turning every pilgrim into a responsible contributor.

Aarushi Nishank

Dr. Aarushi Nishank

Actor, Producer & Social Activist

Plastic Se Punya Logo

The Founder

Dr. Arushi Nishank

Dr. Aarushi Nishank is an Indian actress, film producer, and social activist recognized for her contributions to cinema as well as her impactful work in social and environmental initiatives.

As an actress, Aarushi began her journey in the entertainment industry through collaborations with leading music labels such as T-Series and Zee Music Company. Her music albums “Wafa Na Raas Aayee” and “Teri Galliyon Se” achieved widespread popularity, garnering over 400+ million views worldwide and bringing her significant international recognition. Through her performances, she has focused on portraying meaningful narratives that highlight Indian traditions, emotions, and contemporary social themes.

Expanding her creative vision beyond acting, Aarushi stepped into filmmaking as a producer. Through her production house Himshri Films, she produced the web series Life Hill Gayi for Disney+ Hotstar, which received international appreciation for presenting the theme “How India Meets Bharat.” She continues to collaborate with global entertainment platforms such as Amazon Prime Video, Netflix, and Disney+ Hotstar, creating content that blends entertainment with socially relevant storytelling and cultural representation.

Beyond cinema, Aarushi is widely recognized for her social and women empowerment initiatives. She has been actively associated with United Nations, promoting environmental awareness and cultural heritage. She also represented India at the prestigious Cannes Film Festival, 2025 where she highlighted the importance of combining cinema with meaningful social messaging on a global platform.

Aarushi is the founder of Sparsh Ganga Abhiyaan, an environmental campaign dedicated to the conservation and cleanliness of the river Ganga. Her leadership has mobilized over 500,000 volunteers, earning her recognition as the “River Lady” and a promoter of the Namami Gange Programme. Through initiatives in the Himalayan region, she has empowered hundreds of women in Uttarakhand by promoting waste upcycling and circular economy practices, and she has also served as a brand ambassador for the Beti Bachao Beti Padhao campaign.

She currently serves as Chairperson of the International Women Empowerment Programme, recognized by UNICEF and supported by the governments of India and the UAE. The programme gained global attention for organizing the world’s first “World Women Parliament” in Dubai, highlighting women’s leadership and policy participation. For her global contributions, Aarushi has also been featured by Forbes Middle East as a “Power Girl” for her role in promoting women empowerment and social change.

She has been honored with the some Global Recognitions

‘Power Girl’ by Forbes Middle East. UAE
Champions of Change Award. India
Global Water Woman Entrepreneur Award. UK
Top 100 Global Women Achievers Award in Chicago, US
UN Earth Day Network Star Award.
Fresh Face of Bollywood” Dubai.

A Sacred Ecological Duty

Protecting the
Young Himalayas

The Himalayas are not just mountains — they are living, breathing entities. Their fragile geological nature makes every act of pollution an irreversible wound.

🛕
Yamunotri
Uttarkashi
🛕
Gangotri
Uttarkashi
🛕
Kedarnath
Rudraprayag
🛕
Badrinath
Chamoli
💧
Rivers Polluted at Source

Plastic waste pollutes the Ganga and Yamuna at their very origins in the Himalayas — tainting sacred water before it reaches the plains.

🦌
Wildlife at Risk

Himalayan wildlife frequently ingests plastic waste, causing injury and death to species already under pressure from climate change.

⛰️
Landslides & Floods

Plastic blocks natural drainage systems in fragile mountain terrain, significantly increasing the risk of dangerous landslides and flash floods.

🕉️
Spiritual Sanctity Disturbed

Plastic waste in Dev Bhoomi is not just environmental damage — it disturbs a space believed to be the literal abode of Gods.

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🙏 Plastic Se Punya
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Spread the Punya.

Scan this QR code to register as a Changemaker, and join our community of conscious travellers protecting Dev Bhoomi's sanctity.

Share with fellow pilgrims, trekkers, and tourists heading to Uttarakhand — every new Changemaker multiplies the impact.

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An initiative by Arushi Nishank · Sparsh Ganga Foundation · Inspired by Swachh Bharat Mission

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